CareSource Foundation Community Report
Who is CareSource Foundation?
The CareSource Foundation provides opportunities to advance innovative solutions and address healthcare needs of the underserved through grants, outreach, medical expertise, strategic community partnerships and volunteerism. Aligning with our business strengths and values, CareSource Foundation prioritizes support in the focus areas of issues of the uninsured, community health prevention and intervention, critical health trends and creating strong community partnerships.
Challenge
After its first year in operation, the CareSource Foundation wanted to create a unique identity to report its annual giving for 2006. Deciding to create a community report, rather than an annual report, the foundation set the tone for a fresher approach.
The final document had to highlight the foundation’s launch, share its mission and first year accomplishments, and convey the corporate CareSource Management Group brand in a creative way. The foundation called on Hafenbrack Marketing for help in developing this piece.
Solution
Hafenbrack produced the copy, look and feel and overall concept for the community report. Through the use of existing photography, a softer approach was created that was right on target with the organization’s goals. The piece focused on the grants given throughout the community in an upbeat and caring fashion.
Results
The CareSource Foundation was impressed with the final piece. With comments like “Beautiful…You really captured the spirit of our organization,” and “This is very visually appealing and still drives the message home,” Hafenbrack established its creative prowess.
In addition, the client was impressed with our flexibility, responsiveness and thorough execution. To the point, the CareSource Management Group turned to the agency to develop the company’s 2006 annual report. |
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