Power Your Business With PR. Define. Defend. Position. Promote.

There are many ways to describe the role of public relations in your marketing. One traditional way describes PR as defining a brand while advertising defends it in the marketplace. Another definition has PR positioning a brand (or company, product or service) while advertising promotes it.

The popular online resource Wikipedia describes public relations this way: Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image.

We believe these are all great definitions, but at Hafenbrack we boil these down to something even simpler: great storytelling.

Our role is to take the essence of what you already have your business, your challenges, your plans for the future and craft interesting, compelling stories for your audiences. Positive, convincing, exciting stories that others will want to pass along. This is not so much about creating great fiction as it is about distilling for your audiences what is most relevant to them at a given time.

Having the ability to create terrific, memorable stories requires an intimate knowledge of your customers’ concerns and the market environment in which you operate. This is why at Hafenbrack, we believe PR is ideally an integral part of a comprehensive, strategic marketing communications plan. Whenever possible, public relations and advertising ought to be working in a complementary fashion.

Ultimately, our goal for you is to develop a consistent approach to increasing and maintaining awareness, credibility and preference for your company, your brands and your products and services.

Powering your business with PR.

Focused. Street-smart. Resourceful. Results-Driven.

The Hafenbrack public relations team has years of experience developing and managing successful public relations programs for healthcare, technology, industrial, financial and other business-to-business and consumer clients.

We have established trust and credibility with hundreds of key influential local, regional and national media organizations, including dozens of industry-specific journals and associations.

Our team creates solutions that include innovative, cost-effective tactics, effective program and project management and continual measurement and refinement.

 Contact:
We’re ready to help you build and maintain successful, satisfying client relationships. Contact us today to learn more about how Hafenbrack can provide solutions to power your business.

Melissa Wyatt, PR Specialist
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15 West Fourth Street, Suite 410
Dayton, Ohio 45402
1 South Limestone
Springfield, Ohio 45502
TEL 937 424 8950 X2113
CELL 937 545 1821
FAX 937 424 8951
www.hafenbrack.com

Redefining What A Marketing Partner Should Be.
For well over two decades, Hafenbrack has built its reputation by providing smart, creative and responsive services to clients. Perhaps that's why we've grown into one of the largest marketing organizations in the region. It's a growth that's been fueled by an expanding set of services to meet the continually evolving needs of our clients. At Hafenbrack, we work to drive both growth and value. We hold to our core principle of providing exceptional work quality at an equally attractive price. Because we believe a true partner helps deliver both top and bottom line success for its clients. And we do so with senior level involvement and business consistency that means we gain understanding of your business and proactively offer ideas to help propel your business forward.